What is Custom Jewellery? A Simple Guide in India (2026)
Jewellery has always been more than just an adornment — it’s an expression of identity, memories, and milestones. In today’s world, where individuality is celebrated, custom jewellery is becoming the choice of modern women and men who seek pieces as unique as their stories.
At ASTU Jewellery, founded by Prachi Sanghvi in Mumbai, bespoke design is more than a service — it’s a philosophy. With roots in a family jewellery legacy, combined with expertise in architecture, gemology, and design, Prachi reimagines the traditional family jeweller into a modern bespoke studio where heritage meets contemporary elegance.
What is Custom Jewellery?
Custom jewellery refers to pieces designed and crafted exclusively for you. Unlike ready-made jewellery, it reflects your personality, preferences, and lifestyle. Whether it’s a custom diamond engagement ring, a personalised bracelet with gemstones, or a necklace that tells your story, every detail is thoughtfully created to suit your individuality.
At ASTU, every bespoke piece is handcrafted by master artisans, transforming sketches and ideas into timeless, wearable works of art.
The Process of Custom Jewellery at ASTU
The custom jewellery process is deeply collaborative and personal. Here’s how it works:
-
Consultation & Inspiration – Share your story, preferences, and inspirations with the ASTU design team.
-
Design & Concept Creation – From sketches to CAD designs, you’ll see your vision come to life.
-
Gemstone Selection – Choose from ethically sourced diamonds, pearls, sapphires, emeralds, tourmalines, tanzanites and more.
-
Craftsmanship – Skilled artisans handcraft your piece in gold, diamonds, or mixed gemstones.
-
Final Touch & Delivery – A bespoke masterpiece is created — jewellery that is truly yours.
This process ensures every ring, bracelet, bangle, necklace, earring, daily wear and bridal set is a reflection of who you are.
Types of Custom Jewelllery you can make
Custom Jewellery Rings
Custom jewellery rings are the most popular form of personalised jewellery, designed to reflect emotions, milestones, and individuality. From engagement rings and wedding bands to cocktail and daily-wear rings, custom jewellery rings allow complete freedom in choosing the gemstone, metal, setting, and design style.
Unlike ready-made rings, a custom ring is tailored to your finger size, comfort, and lifestyle. Whether you prefer diamonds, coloured gemstones, or minimal gold bands, custom jewellery rings are created to suit your taste and story. They are ideal for engagements, anniversaries, and meaningful gifts that deserve a one-of-a-kind design.
Custom Jewellery Bangles
Custom jewellery bangles are especially popular in Indian weddings and festive occasions. Designed to match bridal outfits or personal style, custom bangles can feature diamonds, gemstones, traditional motifs, or contemporary patterns. From single statement bangles to coordinated sets, custom jewellery bangles offer flexibility in width, weight, finish, and detailing. Brides often choose customised bangles to complement lehengas or sarees, while modern women prefer lightweight designs for daily elegance. With bespoke craftsmanship, custom jewellery bangles balance tradition and modern aesthetics beautifully.
Custom Jewellery Bracelets
Custom jewellery bracelets are versatile pieces designed for everyday wear or special occasions. From delicate diamond tennis bracelets to gemstone charm bracelets, custom jewellery bracelets can be personalised with initials, symbols, or meaningful stones. They are ideal for gifting and layering, offering both elegance and comfort. Customisation ensures the bracelet fits perfectly on the wrist and matches your style—minimal, bold, or contemporary. Whether crafted in gold, diamonds, or mixed gemstones, custom jewellery bracelets are timeless and personal additions to any jewellery collection.
Custom Jewellery Earrings
Custom jewellery earrings allow you to design pieces that suit your face shape, outfit, and lifestyle. From minimal studs and hoops to statement drops and bridal earrings, custom jewellery earrings offer complete design flexibility. You can choose gemstone combinations, metal finishes, and styles that complement both Indian and Western outfits. Brides often customise earrings to match bridal sets, while everyday designs focus on comfort and wearability. Custom jewellery earrings ensure you get the perfect balance of beauty, proportion, and personal expression.
Custom Jewellery Bridal Sets
Custom jewellery bridal sets are designed to make a bride’s wedding look truly special. These sets often include necklaces, earrings, bangles, and rings crafted to match the bridal outfit and theme. Custom bridal jewellery allows brides to select gemstones, metal tones, and detailing that reflect their personality and heritage. Unlike ready-made sets, custom jewellery bridal sets ensure harmony across all pieces and long-term heirloom value. They are created to be worn on the wedding day, cherished forever, and passed down through generations.
Why Choose Customized Jewllery over readymade one?
1. A Design That’s Uniquely Yours
With custom jewellery, no two designs are ever the same. Each piece is made exclusively for you—reflecting your personality, taste, and vision.
2. Perfect Fit & Comfort
Unlike readymade pieces, custom jewellery is tailored to your exact measurements, ensuring a flawless and comfortable fit.
3. Personal Expression
Custom jewellery lets you express who you are. From your initials engraved on a ring to choosing stones that hold personal meaning, each detail tells your story.
4. Superior Craftsmanship
At ASTU, every custom piece is handcrafted by skilled artisans who combine time-honoured techniques with modern precision—resulting in unmatched quality.
5. Freedom to Choose Materials
You have complete control over the metal, gemstones, design style, and finishing—ensuring the jewellery aligns perfectly with your vision and budget.
6. Emotional Connection
Each custom design carries a deeper meaning. Whether it’s a necklace to celebrate success or a ring symbolising love, it becomes more than jewellery—it’s memory made tangible.
7. Long-Lasting Value
Custom jewellery isn’t driven by trends. It’s timeless, designed to remain relevant and cherished across generations.
8. Sustainability & Ethics
Custom-made jewellery promotes conscious luxury by allowing you to choose ethically sourced diamonds and responsibly crafted materials.
9. Adaptable for Any Occasion
Whether for a wedding, engagement, or everyday elegance, custom design gives you the freedom to create pieces that fit every part of your lifestyle.
10. Budget Flexibility
Custom jewellery doesn’t always mean expensive—you can decide on the size, stone quality, and materials, making it affordable yet luxurious.
11. A Memorable Creative Experience
Designing jewellery with ASTU is a beautiful journey—from concept to creation. You’re part of the process, turning your vision into a masterpiece.
Why Choose ASTU for Custom Jewellery?
With its boutique studio in Worli, Mumbai, ASTU Custom Jewellery stands apart as a destination for bespoke design. From bridal jewellery sets to daily wear pieces, ASTU’s collections embody transparency, quality, and artistry. Prachi Sanghvi and her team ensure each client’s journey is seamless, personal, and memorable.
You'll also like:
- Benefits & Advantages of Bespoke Jewellery
- Most expensive gemstone in world
- Benefits of Wearing Pearl Stone Jewellery
- Benefits of Wearing Moonstone Jewellery
- Types of Engagement Ring in India
- Indian & International Ring Size Conversion Chart
- How to Care for Your Diamond Jewellery
Final Thoughts
Custom jewellery is not just about design — it’s about identity. With ASTU, every bespoke custom creation becomes a piece of your journey, crafted with love, precision, and meaning. From daily elegance to bridal grandeur, ASTU’s custom jewellery ensures you shine in your own way — today and for generations to come.
FAQs on Custom & Customized Jewellery
What Is Considered Custom Jewellery?
Custom jewellery refers to pieces designed specifically for an individual’s preferences, rather than mass-produced designs. This includes choosing the gemstone, metal, design style, and personal details like engravings. For example, a diamond ring designed from scratch to match your partner’s style and finger size is considered custom jewellery.
Is Custom Jewellery Worth Anything?
Yes, custom jewellery holds both material and emotional value. Its worth depends on the quality of gold, diamonds, or gemstones used, along with craftsmanship. For example, a custom emerald ring made in 18k gold retains intrinsic value while also carrying sentimental importance, making it valuable beyond resale.
How Does Custom Jewellery Work?
Custom jewellery works through a collaborative process. You share your idea or inspiration, select materials like gold or gemstones, review design sketches or 3D visuals, and then artisans handcraft the final piece. For instance, a bespoke engagement ring is created step by step based on your vision.
What Is Another Name for Custom Jewellery?
Another common name for custom jewellery is bespoke jewellery. It is also referred to as personalised or made-to-order jewellery. For example, a bespoke sapphire ring designed exclusively for a wedding proposal is simply another term for custom jewellery.
Is Custom Jewellery More Expensive Than Ready-Made Jewellery?
Not always. The cost of custom jewellery depends on your choice of metal, gemstone, and design complexity. You can create a simple, elegant custom piece within a reasonable budget while still enjoying personalised craftsmanship.
How Long Does It Take to Make Custom Jewellery?
The timeline usually ranges from 3 to 6 weeks, depending on the design and materials. More intricate bridal or gemstone-heavy pieces may take longer to ensure precision and quality.
Can Custom Jewellery Be Resized or Modified Later?
Yes, most custom jewellery can be resized or slightly modified, especially rings. However, the ease of changes depends on the original design, stone setting, and metal used.
Is Custom Jewellery Suitable for Daily Wear?
Absolutely. Custom jewellery can be designed specifically for everyday comfort and durability. Many people choose lightweight rings, bracelets, or pendants tailored to their lifestyle.
Why Do People Prefer Customised Jewellery in India?
In India, customised jewellery is preferred because it blends tradition, personal meaning, and modern design. It allows individuals to create jewellery that reflects cultural values, personal stories, and contemporary style—all in one unique piece.